Potomac Rapids FC

Deliverables: Logo | Identity | Guidelines

Youth soccer club established by Steven and Scott Lee of HARD Lax. The new identity uses the timeless crest in combination with the embodiment of the Potomac to represent the DMV community.

The Logo

The challenge was to create a brand identity to reflect the champion spirit of Potomac Rapids Football Club. I translated the ideas of community, geography, and heritage through a process of iteration and refinement.

Contenders listed below that didn’t make the cut but were noteworthy explorations.